Four students from Michael Osborne's graphic design class walked away with awards from last Friday's FUSE Design & Culture, Brand Identity & Packaging Conference. The students - Charles Malonzo, Irene Tjahja, Monica Dannehl, and Ying-Ching Chen - have been awarded free passes to attend next year's FUSE conference (an approximate $3,900 value for each ticket). The students will also have their portfolios displayed on the Institute for International Research, a leading conference company behind the production of the FUSE conference, by the end of May.
The students presented their branding strategy, design, and packaging for Target's proposed new line of stores. The new stores, named "Aero" by Osborne's students, are to resemble a cross between Williams-Sonoma® and Crate & Barrel®. Their presentation was a huge success. Here is some of the feedback they received:
"Did Target contract this work? No?! Well, they should see it." Principal, NY design firm.
"As professional a presentation as any design firm would produce!" VP Packaging, major food corporation.
"The students demonstrated a level of energy, enthusiasm and passion that will serve them well in their careers. Any employer would be lucky to have each and every one of them on his/her team." Marie Von Feldt, VP Inwork, Inc.