Current Academy of Art University School of Graphic Design student, Jason Permenter, created a magazine that was featured on the Behance Network's main page.
Permenter's project, BULLSHIT Quarterly was an assignment for Arvi Raquel-Santos' Typography 3 class, which focused on making a cohesive, specialized magazine from scratch. "The course focused heavily on brainstorming and concept for much of the semester, with all of the content and design having the concept as the origin," explains Permenter. "For the BULLSHIT magazine, I decided that the typography and structure should be evocative of more rigid, scientific style, without looking like a textbook or scientific paper."
Before switching gears and becoming a School of Graphic Design MFA student, Permenter worked as a volcanologist for over ten years. His passion for reason, critical thinking, and the scientific method played a key role in the development of BULLSHIT Quarterly. "Our culture throws out so many untruths throughout our lives that it's often hard to separate fact from fiction," said Permenter. "I'm a proponent of sifting through all the nonsense to get as close to reality as possible, and BULLSHIT was one way to underscore the absurdity of unreasonable thinking."
Unicorn on the Cob: A recipe from BULLSHIT Quarterly.
With articles such as The Sasquatch Diaries (which reveal Big Foot is really just looking for a date) and The Joy of Crypto-Cooking (recipes which use ingredients like aliens, faeries, and unicorns), Permenter definitely achieved this objective.
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